Coffee Beanery Turns 30!

FLUSHING, MICHIGAN (March 21, 2007) - JoAnne Shaw and her husband Julius opened their first Coffee Beanery location in southeast Michigan late in 1976. Now, 30 years later, there are over 150 Coffee Beanery locations throughout the U.S. and abroad. Coffee Beanery plans to celebrate being in business for 30 years by offering 30 cent cups of coffee on March 30th.

30 cent coffee day will be all day on March 30th. Some locations will also have games and activities that are reminiscent of the 70's. Coffee Beanery has encouraged all of their franchise locations to have fun with this one day event. The poster and t-shirts to support this campaign have a very fun, retro look to them. The design for the campaign won a silver award and a citation of excellence at the Flint area ADDY awards ceremony.

The franchise chain has seen many changes in the industry over the past 30 years, but they have always kept their focus on specialty coffee. "We found out very early that roasting each coffee variety differently was very important to attain the best taste, so came up with the Right Roast® Process. We make sure that each coffee is roasted to achieve its fullest flavor potential. Having focused on great tasting coffee for 30 years it is fitting to celebrate by offering retro pricing on our specialty coffee." said JoAnne Shaw, President and Founder of Coffee Beanery.

The stores have also changed over the past 30 years. The first Coffee Beanery opened in a mall in 1976. Mall stores still represent the majority of Coffee Beanery locations, but there are locations in strip malls, airports, and stand alone locations. Coffee Beanery has also begun opening Café locations that offer gourmet sandwiches, salads and wraps along with the specialty coffee beverages.

Walter Pilon, C.O.O. of Coffee Beanery, said, "I am excited that the company has reached this milestone. It is quite an accomplishment to have been in this very competitive industry for 30 years."

Founded by JoAnne and Julius Shaw in 1976, Coffee Beanery is a privately held company that franchises and supports a network of upscale cafes, retail stores, carts and kiosks that specialize in serving the finest specialty Arabica coffee. Coffee Beanery has over 150 locations globally.

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