Welcome to Coffee 101

Always start with fresh coffee beans.
Use the correct grind for the particular brewing method used.
Type of Grind Brewing Method Looks Like
Coffee Grind Chart

Use fresh, cold, filtered water. Hot water from the tap is flat and stale.
We recommend one level tablespoon per six ounces (one cup) cold water for regular-strength coffee. Adjust slightly for individual taste preferences.
Serve coffee immediately after brewing. With drip methods, stir the brew with a non-metallic utensil before serving. The amount of extraction tends to change over time with the drip method. By giving it a quick stir, the flavor is evenly disbursed.
Freshly brewed gourmet coffee allowed to sit on a warmer will begin losing flavor immediately. The longer it is held, the less desirable it becomes. Brewed coffee stays fully flavorful for only 20 minutes.
Never reheat cooled coffee or allow it to sit on a heat source-the coffee will lose its flavor quickly if the brew begins to boil.
An air pot, such as a thermos or any other kind of vacuum container with a glass or stainless steel interior will keep freshly-brewed coffee hot longer—up to an hour. Storing coffee this way also delays the coffee from breaking down and losing its flavor. Be sure that the interior is glass or stainless steel. Other materials may hold old flavors.