Rich, deep, dark reddish/brown-color, aroma including sweet and citrus notes of Bergamot oil. Seems to be the real Earl Grey. I used one bag, after the first couple of brews, using two bags. One will do it, if the water temperature is at the "right" level. Would suggest water boiled to approx. 175 to 200 degrees. Also, the tea bag can steep for four minutes, if the water is more like 180-200. I wouldn't leave it in, longer than 5-6 minutes. That even, for the English/Russian Tea connoisseur. Would recommend to tea drinkers, however, it may not be the same taste/smell/mouthfeel as freshly produced loose-leaf Earl Grey varieties. Especially, the Russian ones!